Dan DiDio as Titans editor: a Jemas style publicity stunt?

The webmaster of the Titans Tower, one of the best sites on the web for all Teen Titans related items just like SpiderFan is the best for Spider-Man items, found out that DiDio is going to be the personal editor for the current Titans volume, which now has Sean McKeever writing it:
Asked if he’ll bring elements similar to Spider-Man Loves Mary Jane into his work on Teen Titans, McKeever said that